AWS @ NRF

Was tasked with creating an interactive experience for AWS retail booth at National Retail Federation’s conference.

Overview

Designed an interactive kiosk experience in PowerPoint for AWS at the NRF conference, transforming a traditional presentation into a self-guided experience that attendees could explore throughout the event. The kiosk combined interactive navigation, animations, video, and 3D elements to showcase AWS solutions while supporting booth engagement.

Challenge

Create a seamless, always-on kiosk experience that felt intuitive for attendees while remaining stable, easy to navigate, and visually aligned with the AWS brand. The experience needed to reset after each interaction and accommodate evolving content throughout development.

Goals

  1. Create an engaging, self-guided booth experience

  2. Showcase AWS solutions through interactive content

  3. Blend presenter goals with AWS brand guidelines

  4. Ensure reliable performance during continuous use

DESIGN SYSTEMS

Making buttons that looked interactive

Custom AWS branded gradients

When creating an interactive experience, I am a firm believer that it should be clear what you should be looking at. Ambiguity has a place, but it is always beneficial to help the person interacting with the media to point them in the right direction.

Expressive and smooth animations

Strategy

To support an event of this scale, I focused on three key areas:

Interactive Experience

Built a fully linked navigation system that allowed attendees to explore content naturally, including an interactive booth map, scrollable agendas, embedded videos, and intuitive navigation between sections.

Motion and Technical Execution

Used custom animations, transitions, and 3D elements to create a polished experience that felt seamless. Designed the presentation to remain active throughout the event, resetting automatically after each use without disrupting the attendee experience.

Collaborative Design

Worked closely with AWS presenters to refine messaging, incorporate feedback, and ensure the final experience aligned with both business objectives and AWS brand standards.

Results

Avg 2min

at the kiosk, which was a 50%+ increase YoY

100+

customer follow up post kiosk experience

30%

post-event follow up

Next

Data+AI Summit